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Instal the new Alice in Wonderland
Instal the new Alice in Wonderland










instal the new Alice in Wonderland

They include: The Mad Hatter (rumored to be a caricature of the patron that sponsored the piece), The March Hare, The Cheshire Cat, The White Rabbit, Alice’s Cat Dinah and, of course, the bashful Dormouse. Grouped around her are the other unlikely invitees to the party. Perched stage center upon an enormous mushroom, Alice holds court. Delacorte’s favorite poem, “The Jabberwocky.” You can find them engraved in a granite circle around his work:Probably the park’s most beloved sculpture, it is a depiction in bronze of a group of our favorite characters from Lewis Carroll’s Alice’s Adventures in Wonderland. Alice herself is said to resemble de Creeft’s daughter, Donna.

instal the new Alice in Wonderland

His design is patterned on the illustrations drawn by John Tenniel for the first edition of the book. It is, of course, Central Park’s permanent installation of its very own unbirthday party.To honor his wife Margarita, Philanthropist George Delacorte commissioned the sculpture from José de Creeft in 1959. "Letterforms have an inherent stretch, flex and elasticity – shrinking, squeezing and expanding into any given space – or indeed, format," adds the London studio.At the northern end of Conservatory Water you will find yourself at perhaps the least exclusive soiree in Manhattan, a party where everyone is the guest of honor 364 days a year. There's even a gentle nod to the story's famed exploration of perspective and size with a responsive typographic system that's "elastic in behaviour", as Hingston puts it, allowing the campaign to behave dynamically across digital. We read things like 'Step Into Wonderland!', 'See the Amazing…', and 'Don’t be Late!' – all little reminders of Lewis Carroll's Alice's Adventures in Wonderland. There's also a modern take on vintage Circus posters, the campaign messaging, also dreamt up by Hingston, plays with a repeated call to action as its lead voice. Hingston worked closely with the London museum on concept, art direction and design to deliver a visual language for the exhibition, one that examines the transcendence of the Alice in Wonderland character, throughout the last 150 years across fashion, film, theatre, music, literature and art.












Instal the new Alice in Wonderland